Anything worth doing is worth doing well, and that makes research an important phase of any project. Understanding your business, your competition, your industry, your markets is a vital first step and because we bring the experience as internet marketing professionals, we bring research skills and depth of analysis that often sheds new perspective and offers fresh solutions.

Every business, large or small, needs some form of digital marketing strategy. It doesn’t have to be elaborate or overly complex, but setting goals, priorities, and a plan of execution is the best way to save time and money as well as giving your efforts the best opportunity to succeed.

Branding isn’t just for the big boys. The democratic nature of the Web allows even the smallest business to present themselves as polished, professional, and credible. A little thoughtfulness about your brand and online position will go a long way toward establishing your website as an aggressive marketing tool and not just another brochure website.

It is true that most won’t read all you have written on your website, but that doesn’t diminish its importance. We believe in crafting good engaging copy through strong headlines, descriptive subheads, captions, bolds and links that allow the reader to grasp your message and be compelled to act. Good copy lends itself to strong visuals and provides the supporting arguments that persuade your prospects to trust you as valuable resource.

For Mainline, the primary purpose of good web design is to portray credibility, promote usability and communicate the core messages through the use of color, layout and images. This isn’t to say that our web design isn’t appealing and creative, but we always make a point to design with clear purpose and not get preoccupied designing simply for design sake.

The attention paid to diligent research, smart strategy and good design isn’t worth much without great execution…and that is never a problem at Mainline. Our developers stay on top of their game, and stay cutting edge with the latest programming languages, tools and methods to make sure your website downloads fast, performs well and remains flexible to updates and changes.