Sleek and Sporty Web Design
SportPump is the sister company of Spectrum Healthcare, a premier provider of medical grade compression products to treat serious circulatory disorders. SportPump offers a unique compression pump and a wide selection of garments and accessories for the training and recovery of elite athletes. Mainline Media was hired to design the logo, craft the message and copy and built the original startup website.
As the SportPump brand has grown over the past few years, it was time for an upgrade to a more sophisticated look and feel as well as a more streamlined e-commerce interface. Mainline Media revised the design to reflect a sleeker, sportier brand, we organized the site map and navigation to make room for the expanded product line, and conducted a custom photoshoot. The aim was to establish SportPump as a top-tier provider in the sport/ medical category and convey the brand of credibility that would boost confidence and sales. We are pleased to say that all has gone to plan.