Month: January 2016

Put Your Pitch on the Page

January 6, 2016

EARLY ADVERTISING WISDOM Famous ad man, Fairfax Cone said, “Advertising is what you do when you can’t be there in person.” It seems businesses have forgotten this wisdom from the early days, unwittingly tamping their natural salesmanship and opting for safe corporate-speak in all their marketing. It always strikes me how much more intrigued and…

The Hardest Working Home Page

January 6, 2016

Mike Robinson

Branding, Copywriting, Design, Marketing, Online Strategy

Your home page is easily the most important page on your website and likely the most important single item in all your marketing. It is the one place where everyone who has any interest in your business will go and where they will quickly decide whether or not you are worth their time and attention. This…

Give Your Copy Some Vitamin C

January 3, 2016

Mike Robinson

Branding, Copywriting, Marketing

Vitamin C gives your immune system a boost. Our Vitamin Cs give your message a boost. Our goal is never to write beautiful pros for its own sake, just like we don’t indulge in creative design without purpose. We like to keep these 3 Cs in mind when writing commercial copy, whether for the web,…

Month: January 2016

Put Your Pitch on the Page

The Hardest Working Home Page

Give Your Copy Some Vitamin C

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