Over the years, the company had been slowly and quietly lowering the ceiling for it’s own marketing and business success. As a young, enthusiastic new member of the company, it wasn’t long before I bumped my head on that ceiling.
Month: April 2009
I’m not a good team player…and that’s a good thing
I dispute the common notion that it is a virtue to be “a good team player.” In my close to twenty years in the marketing and design business, I have learned a lot about the industry, about clients and about business, but I have learned the most about myself.
Maximize Your Company’s Marketing and Business Potential
Smart businesses are learning how to exploit the synergies between their “Marketing” and their “Business Operations”. Executives are taking a fresh look at how these two sectors can fit together to create lasting cost-efficiency and cost-effectiveness for their entire business.
Mont Blanc Resort: A Web Success Story
Mont Blanc Ski Resort is one of Quebec’s largest ski mountains. When we approached them in the summer of 2002 they had a website that lacked real marketing power . In less than 6 weeks we developed a new website that was clearly branded, aggressively promoted, and made good use of several innovative web tools.
Tips on Writing for the Web
In many ways, good copywriting is good copywriting- it needs to be clear, compelling and informative. But when considering copy specifically for the web here are some tips…
The 4 Phases of Successful Web Marketing
As a 15 year veteran of the marketing and advertising business, I firmly believe that the Internet is the most cost effective, cost efficient marketing tool, especially for today’s small and mid-sized businesses. Yet, ironically, the depth and breadth of the subject is a serious obstacle for those very companies because of their limited resources, limited time and limited funds…