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Mainline Media

Our Process

Our Process to Better, Faster, Cheaper

Climb aboard The Braided Rocket©!

After working in the traditional agency structure for years, principals Mike and Rob saw first hand the flaws that lead to inferior quality and wasted time and cost. The large web design agency, just like the large advertising agency, has become a relic and especially  inefficient for small business marketing. The traditional agency process is bloated and stratified, requiring too many people and too many stages. Our answer is the Braided Rocket!

Typical agency process and division of labor:

Web Agency Process Diagram

The Braided Rocket© – Our integrated production process:

Web Development Diagram

A better process means faster, better, cheaper.

The Braided Rocket shows how we tackle the key tasks cooperatively and simultaneously, making adjustments along the way to maximize the quality and effectiveness of the final product. We can only do this by maintaining a small team where each member has the skill and judgement to see the big picture. We also use the latest tools to stay in constant communication, able to confer at a moments notice and keep the project moving along without a hitch.

Philadelphia web design company teaches small businesses to think big

Mainline Media isn’t just another Philadelphia web design company, we are a shining example of how a small suburban Philadelphia company can use internet marketing to attract and conduct business with maximum effectiveness and efficiency. 75% of our business is new business that comes straight from our website.

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A Brand Lesson – Don’t Mistake Accuracy for Clarity

My wife goes to a workout studio that originally described themselves as a “Boot Camp” – a term that my wife understood and was comfortable using to explain and promote the place to her friends. She recently told me that the studio changed their description to “something long and convoluted but apparently more accurate, that…
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