Affordable Digital Marketing

Maximizing the effectiveness of your digital marketing dollar.

Making digital marketing affordable, means making sure it is effective. You may be familiar with search engine optimization, content management, and social media marketing, but without stepping back to see how and where all these pieces fit, building a truly successful website becomes a daunting task. Without an overall digital marketing strategy, clearly defined goals, creating isolated web initiatives is often a waste time, effort and money.

We look more than screen deep.

Ironically, great web design has relatively little to do with “design” and more to do with the unseen, upfront work done long before the choice of color, pictures and layout. We use the term “Web design,” because it is convenient and recognizable, but our goal is bigger than that. We want to create a powerful and sustainable online presence that gives your visitors what they want. Digital marketing provides the most efficient and effective way for you to market your company, bar none. Understanding the many components and how they fit together is your best bet to creating a strong and consistent source of new customers and new revenue.

The 4 Pillars of Best Practice Web Design

There are 4 pillars on which all components of web design can be categorized and understood. We commonly get requests to help clients with singular initiatives like search optimization, banner ads or email marketing, but it is important to be conscious of where and how the initiative fits in relationship to an overall strategy.