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Mainline Media

We Used Jotform to Power Covid-19 Survey

Mike Robinson
Marketing
We Used Jotform to Power Our Covid-19 Survey When the Covid crisis hit and typical client work began to wane for Mainline Media, we pivoted to building our own online properties that could both help the situation and potentially provide a revenue stream down the line. One of these efforts was called YourRiskScore.org. We tried…
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Put Your Pitch on the Page

Mike Robinson
Branding, Copywriting, Marketing
EARLY ADVERTISING WISDOM Famous ad man, Fairfax Cone said, “Advertising is what you do when you can’t be there in person.” It seems businesses have forgotten this wisdom from the early days, unwittingly tamping their natural salesmanship and opting for safe corporate-speak in all their marketing. It always strikes me how much more intrigued and…
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Give Your Copy Some Vitamin C

Mike Robinson
Branding, Copywriting, Marketing
Vitamin C gives your immune system a boost. Our Vitamin Cs give your message a boost. Our goal is never to write beautiful pros for its own sake, just like we don’t indulge in creative design without purpose. We like to keep these 3 Cs in mind when writing commercial copy, whether for the web,…
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Are you saying what your customers want to hear?

Mike Robinson
Branding, Business Development, Copywriting, Marketing, Online Strategy
HOW POWERFUL IS YOUR BRAND MESSAGE? Most advertising messages are little more than a listing of services or products. Typical marketing efforts rely on straightforward, logical descriptions of their business to lure new customers. The problem is that these messages are often too broad, too generic and too irrelevant to even have a chance at being effective. That’s when it’s time to…
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